Ullbek — Website Coding Agent

Want a website?
Just say it.

The first AI agent that writes real websites from plain language.

Want a website? Just say it!

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The Problem

Getting a website
is still broken.

After 20+ years and billions in funding, the website market still has no real winner for the end user. If you genuinely need a good site today, you still hire a developer, a freelancer, or an agency. "Drag-and-drop" didn't remove that dependency — it just turned building a website into a design job in disguise: pixel-pushing blocks, fighting templates, then DNS records and SSL warnings to go live.

🧱

Building is harder than it looks Templates promise simplicity, deliver pixel-pushing complexity.

🔧

Maintaining is even harder Every small update becomes a design decision you didn't ask to make.

🌐

Going live is its own ordeal DNS records, SSL warnings, subdomain confusion — for a simple site.

websitebuilder.io — My Site

🔒no block for that

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Why Now

AI changed what's possible — and websites are the prime target.

AI is disrupting every industry by writing code. Website development is the most direct application of that: it's the easiest, most repeatable form of coding. For the first time, an AI agent can write real code, see what it built, and fix it. The unlock is real now, not five years ago — and we built the harness that does it.

📋

Write a brief, find an agency 2–4 weeks

💸

Negotiate & pay upfront $2–10k

🧱

Fight a builder, pixel by pixel Days

🌐

DNS records, SSL warnings, go live ½ day

😤 Still broken after 20 years of "innovation"

"Build me a site for my photography studio — dark, editorial, gallery with booking."

<nav> … </nav> <section class="hero"> … .gallery { columns: 3 } Live at studio.ullbek.site ✓

Site live in under 2 minutes · real HTML · yours to keep

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The Solution

You describe it.
The agent codes it.
You own it.

1

"Just say it."

Your words are the interface. Watch the agent build, file by file, live in front of you.

2

"Own your code."

Real, browser-native HTML, CSS & JS. No proprietary format, no lock-in, no ceiling.

3

"No ceilings."

Templates stop where the template stops. Real code means anything is possible — always.

ullbek.com/app

preview

Building live…

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The Moat

The defensible part isn't the model — it's the harness.

Anyone can call an LLM. The hard, defensible engineering is the agent loop around it — and we built it first-party, from scratch.

01

Rust backend

02

First-party agent + tool surface

03

Live preview feedback loop — the agent sees & corrects its own work

04

Sandboxed execution fleet + per-token metered billing

Architecture

💬 User prompt

🤖 Agent loop (first-party)

⚙️ Tool surface → writes files

🖥️ Live preview render

↻ Preview feeds back to agent → sees & self-corrects → iterates

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Why We Win

Everyone else made building easier.
We remove building entirely.

Platform	Real, ownable code	No template ceiling	Watch it build live	True agent loop
✦ Ullbek	✅	✅	✅	✅
Squarespace / Wix	✗	✗	✗	✗
Webflow	~	~	✗	✗
Framer AI / Durable	✗	✗	~	✗
Wix ADI	✗	✗	✗	✗

Incumbents are anchored to drag-and-drop UX, codebase, and teams. Retrofitting a real agent is a rebuild that cannibalises their core — that's our window.

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Market

A proven, billion-dollar market that's still unsolved.

$1.99B

Wix annual revenue

$1.19B

Squarespace annual revenue

$2.0B → $3.7B

Website builder software market (2024 → 2033)

Total Addressable Market

SOM
Non-coders

TAM $60B+ web design &
development market

SAM $2B+ website
builder market

SOM Founders, freelancers,
small businesses

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Business Model

Two revenue lines, live in production today.

Usage — AI credits

Metered per token with margin. Users top up credits; every build action draws from their balance. Near-model cost, positive gross margin.

Recurring — custom-domain hosting

$18/site/month subscription. Connect any domain, automatic HTTPS, DNS guidance. Pure recurring software margin.

⚡ Built on Stripe · working end-to-end now

Credits consumed · session

$0.00

metered · per token · real margin

Monthly recurring · custom domains

Month 1

$144

Month 3

$504

Month 6

$1,116

Month 12

$1,800+

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Traction & Status

The product is live. Now we turn on demand.

✓

Product shipped & live — ullbek.com, app.ullbek.com, both running

✓

Billing live in production — Stripe credits + domain subscriptions, end-to-end

✓

Sandboxed agent execution fleet running — isolated builds, metered per token

✓

ullbek.com — landing, blog, and this very deck built and maintained by Ullbek itself

✓

Public debut: Product Hunt launch in progress

"When we needed Open Graph tags for our launch, we typed a prompt into our own product."

— The Ullbek team · using Ullbek to build Ullbek

Product: live & shipping

Stage: post-launch, pre-scale

Stack: Rust + first-party agent

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Revenue Projection

Subscription-driven model — one price, one formula.

⚠ Illustrative — not a forecast

Assumptions

Subscription price$18 / site / month

Gross margin~80% (pure software)

Y1 paying users~1,700

Y2 paying users~13,000

Y3 paying users~60,000

Illustrative ARR

Year 1~1,700 paying users

~$370K ARR

Year 2~13,000 paying users

~$2.8M ARR

Year 3~60,000 paying users

~$13M ARR

ARR = paying users × $18 × 12. AI credit revenue (~10% gross margin) adds upside, not modeled here.
Growth assumes strong word-of-mouth, Product Hunt distribution, and paid acquisition in Y2+.

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The Ask

We're shipped. Funding accelerates expansion.

The product is built and live, so capital goes to growth — not to finding product-market fit.

Raise target

[ to be confirmed ]

Placeholder — confirm before sending to investors

Use of funds

Growth & GTM45%

Engineering & model costs30%

Infrastructure scaling15%

Team10%

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U

Ullbek — Website Coding Agent