The Ullbek Journal
Ideas worth saying out loud.
Product updates, founder thinking, and honest writing about building for the people who've been underserved by the web — until now.
Product updates, founder thinking, and honest writing about building for the people who've been underserved by the web — until now.
The first question almost everyone asks: where's the click-to-edit cursor? The answer is that we deliberately left it out — and the AI does something a cursor simply can't.
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We give our default model a prompt a real user might write and show you exactly what it built. Here's the prompt, the live site it produced, and the open evaluation behind the choice.
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Colours, fonts, spacing, button sizes — the thousand small decisions that no one consciously notices but everyone feels. A plain-English guide for non-designers.
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You're used to website builders being free. Here's the completely honest breakdown of what a credit is, why cheap AI won't cut it, and why the cost curve flips in your favour.
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Drag-and-drop is free because nothing is being made. Here's what's really happening when Ullbek builds — and why it's worth it.
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Nameservers, propagation, A records — the terminology alone stops most people cold. Here's what it all actually means.
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Every product is calling itself AI-native now. Most aren't. Here's the honest definition — and why it matters.
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Templates promise a head start and deliver a ceiling. Here's the decision we made before writing a single line of code.
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The people who need websites most are experts in their own field who happen to not know how to code. That changes everything.
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A practical walkthrough from your first sentence to a custom domain — everything you'll actually encounter, explained simply.
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