Most guides about building websites start with the tool. This one starts with you. Because the most important thing to understand before you open Ullbek is that the quality of your output is directly proportional to the clarity of your brief — and that's entirely within your control.
Here's exactly what the process looks like, from the very first sentence to a live site with a custom domain.
Step 1 — Write your brief
You don't need much. But you do need to think for a moment before you type. The best briefs answer four questions, even if only loosely:
- What is this for? What's the business, project, or purpose? Be specific. "A yoga studio" is good. "A hot yoga studio for busy professionals in their 30s" is better.
- Who is it for? Who's the person who'll land on this site? What do they care about? What do you want them to feel?
- What should it do? Book appointments? Show a portfolio? Explain a service? Tell a story? Give the agent a goal, not just a description.
- What should it feel like? Warm and handcrafted? Sleek and modern? Bold and editorial? Your aesthetic instincts are valid input — use them.
You can type this as one paragraph or bullet points. The agent will read it all. A brief like "A website for my freelance photography business. I shoot portraits and brand work in London. I want it to feel editorial and confident — dark palette, strong typography, my photos front and centre" will produce a better first draft than "a photography website."
Step 2 — Watch it build
After you submit your brief, Ullbek's agent gets to work. You watch it happen in real time — code writing on one side, a live browser preview updating on the other. The first complete draft typically appears in under two minutes.
The first draft is a real, complete site. Not a wireframe. Not a placeholder. Real copy, real images, real layout — designed for your brief. It may not be perfect. That's fine. It's something real to react to, and that reaction is how the refinement starts.
Step 3 — Refine in plain language
This is where Ullbek really shines. Every refinement is a natural language instruction — the same way you'd give feedback to a designer. Some examples of what works:
- "Make the colour palette warmer — less grey, more cream and terracotta."
- "The hero section feels too sparse. Add a short subheading and a call-to-action button."
- "Move the testimonials section above the pricing."
- "The body font feels too formal. Try something more humanist."
- "Add a dark mode toggle."
- "I need a contact form with name, email, and a message field."
Refine as many times as you need. There's no limit. The agent remembers the context of your brief and your previous instructions throughout the session, so you don't need to repeat yourself.
Step 4 — Publish with a custom domain
When you're happy with the site, publishing is next. You can publish to a free Ullbek subdomain instantly — your site is live in seconds. For a custom domain (yourname.com), the agent guides you through the full process in plain English.
SSL is handled automatically once your domain points to Ullbek. The padlock appears, the "not secure" warning goes away, and your site is properly live on your own domain — usually within a few hours of making the DNS change.
From first sentence to live site with a custom domain: most people complete the whole process in an afternoon. Some do it in an hour. The limiting factor is never the tool — it's how long it takes you to decide you're happy with what you've built.
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